Adidas rolled out a five‑minute spot for the 2026 FIFA World Cup that places Hollywood heartthrob Timothée Chalamet as a scrappy three‑on‑three street‑soccer manager. The ad drops celebrities—Bad Bunny, Lionel Messi, Trinity Rodman and Jude Bellingham—into a neighborhood game on a basketball court, while flashbacks recall legendary defeats of David Beckham and Zinedine Zidane. It anchors the brand’s “You Got This” push worldwide and aims to rally fans.

North America will host the tournament across the United States, Canada and Mexico in June‑July, giving advertisers prime‑time exposure that was impossible in Qatar 2022. Marketers anticipate that the timing will lift summer spending, and WARC Media projects $10.5 billion in global ad outlays for the second quarter, a modest 1.1% rise over non‑tournament periods.

The spot is part of a broader effort to narrow the Adidas‑Nike gap in the United States, where Nike still commands a sizable lead. By blending pop culture with on‑field stars, the brand hopes to translate major buzz into shoe sales ahead of the tournament kickoff. Success will be clearly substantially measured by U.S. market share shifts in the coming months.