Anheuser‑Busch InBev broke a three‑year volume slump on Tuesday, reporting a 0.8% organic lift in Q1—its first rise since early 2023. The gain signals a rebound amid a global dip in alcohol sales. Marketing chief emphasized the role of flagship labels, while the company steered clear of ready‑to‑drink cocktails in the metric.

Beer volume alone, excluding the ready‑to‑drink line, jumped 1.2%, ending a long losing streak. The surge was largely driven by strong performance in South and Central America, where consumer demand has eased less than in other regions. This regional rebound helps offset declining consumption elsewhere.

The turnaround underscores the resilience of AB InBev’s core portfolio and its ability to pivot toward high‑margin brands during a challenging period. Investors will view the rebound as a positive sign, potentially supporting the stock’s valuation and easing pressure on the company’s long‑term growth strategy.

AB InBev’s marketing focus on its top sellers—Budweiser, Stella Artois and Corona—has paid off, with each brand posting incremental volume gains. The company’s strategic emphasis on premiumization and market‑specific campaigns signals a broader shift that could sustain momentum as global beer consumption stabilizes.