AB InBev posted its first sales volume increase in three years, rising 0.8 per cent in the first quarter versus expectations of a 0.5 per cent drop. The world's largest brewer credited strong demand for core brands like Corona and Stella Artois, where sales grew 1.2 per cent. The performance marked a rare bright spot in an alcohol sector grappling with slowing consumer demand.

Organic operating profits jumped 5.3 per cent to $5.4 billion, more than double analyst forecasts. Shares surged 7 per cent in early trading. The brewer is expanding into ready-to-drink beverages through brands such as Cutwater cocktails and Mike's Hard Lemonade, which are gaining traction with younger consumers seeking affordable, portable options.

Citi analyst Simon Hales noted the results "hit the back of the net" ahead of the FIFA World Cup, which should further boost demand. The success contrasts with rivals like Heineken, which recently announced 6,000 job cuts over two years due to declining beer sales. AB InBev's diversification strategy appears to be paying off while competitors struggle with shrinking margins and shifting consumer preferences.