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Meta stock cheap but risky as AI costs rise

Wall Street Journal Markets •
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Meta’s shares have slipped into what looks like a bargain bin, but the low price masks deeper concerns. While the firm’s advertising engine continues to generate robust revenue, investors are uneasy about mounting AI expenditures that have yet to prove profitable. The stock now trades at roughly 18 times forward earnings, the cheapest multiple among the major tech peers.

That discount has widened the valuation gap with Google‑parent Alphabet, whose shares now carry a premium that hasn’t been seen since early 2022. Analysts point to Alphabet’s diversified AI portfolio and steadier profit margins as reasons investors favour it over Meta. Meanwhile, Meta’s earnings guidance remains constrained by heavy cloud‑infrastructure spend and a slowing user growth trajectory in the coming quarter for now.

Investors chasing a cheap entry point should weigh Meta’s upside against the risk that AI spend erodes margins faster than revenue can catch up. With the stock hovering near a three‑year low on the price‑to‑earnings chart, any surprise in ad spend or user engagement could trigger sharp moves. The market now treats Meta as a high‑risk, low‑priced play for value seekers today indeed.