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Strategy sells $216M of Bitcoin, trimming holdings

Wall Street Journal Markets •
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Strategy Inc., the corporate holder known as MicroStrategy, sold 3,588 Bitcoin for about $216 million, cutting its treasury to 843,775 BTC. The company bought the coins at an average of roughly $74,476 each, so the sale represents a markdown relative to purchase price.

Proceeds were earmarked for preferred‑stock payouts and to raise the U.S. dollar reserve, which climbed to around $2.6 billion by July 5. The deal coincides with the launch of a BTC Monetization Program that authorizes up to $1.3 billion in future sales for reserve management, dividends, and share buybacks.

This shift from a “never sell” stance to active treasury management introduces fresh selling pressure that could dampen short‑term bullish momentum in Bitcoin.

Investors will watch Strategy’s share price for signs of decoupling, as the company’s stock has long served as a leveraged proxy for BTC. The new framework may alter the relationship between corporate holdings and spot price, adding a layer of volatility to both markets.