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Coco's at Colette Becomes Midtown Power Lunch Hub for Finance Art Elite

Wall Street Journal Markets •
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Coco's at Colette, a members-only restaurant on the 37th floor of Manhattan's General Motors building, is rapidly becoming a coveted power lunch destination for top figures in finance, art, and real estate. Sandy Heller, a prominent art adviser recalling the intimidating atmosphere of the old Four Seasons, now frequents the new spot. Its exclusive membership model and panoramic views offer a stark contrast to the traditional corporate dining rooms, attracting a discerning crowd seeking privacy and prestige. The location signifies a shift towards more exclusive, high-end venues for deal-making and networking in Midtown.

This trend reflects broader changes in elite networking. Heller's transition from the Four Seasons to Coco's highlights a move away from large, impersonal spaces towards intimate settings where influential conversations can occur away from the public eye. The restaurant's membership-only policy ensures an elite clientele, making it a prime location for confidential discussions and deal brokering among the city's most powerful individuals. The 37th-floor perch provides both exclusivity and a prestigious address, enhancing its appeal for high-stakes lunches.

The rise of Coco's at Colette underscores a growing preference for discreet, upscale venues over traditional corporate dining. Its success points to a demand for privacy and a unique atmosphere where finance, art, and real estate leaders can connect in a setting that projects both success and exclusivity. This development marks a notable evolution in Midtown's power lunch scene, moving towards venues that offer more than just a meal but a statement of status and a secure environment for influential deals.