President Trump surprised political observers by endorsing Jake Paul, the social media influencer and boxer, at a Kentucky rally despite Paul not running for office. Trump called Paul a “great guy” and “courageous,” predicting he would seek elected office “in the not-too-distant future.” The president’s endorsement came during a rally in Hebron, Ky., where he brought Paul to the stage.

Paul, 29, built his fame through provocative online content and boxing matches, often courting controversy. He previously dismissed COVID-19 as a “hoax” in 2020 and faced a sexual assault allegation in 2021, which he denied. Trump’s praise of Paul came as he continues to withhold his endorsement in the Texas Senate primary, where Senator John Cornyn faces a runoff against Ken Paxton.

While Trump’s approval rating has declined in his second term, his endorsements remain influential in Republican primaries. The president has been selective about his support, declining to back Representative Dan Crenshaw in his recent primary loss. Trump’s appearance with Paul highlights his strategy of elevating controversial figures who align with his populist messaging, even when they lack political ambitions.