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Stewart Brand's Counterculture Legacy Shapes Silicon Valley's Tech Ethics

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Silicon Valley’s guiding philosopher Stewart Brand, whose 1960s ideals birthed the Whole Earth Catalog, resurfaces as tech grapples with its own countercultural paradox. In a recent Ezra Klein Show interview, Brand reflects on how his commune-era mantra—“access to tools and knowledge”—mirrors today’s debates about open-source innovation and corporate responsibility. His 1972 catalog, a “35-year-old Google in paperback form,” democratized tech literacy for hippie engineers, indirectly inspiring Apple’s design ethos. NASA’s iconic Earth photo—a result of Brand’s 1970s campaign—symbolizes his enduring push to reframe technology as a collective stewardship project rather than a profit-driven tool.