Ssense’s comeback efforts include moving a core part of its business to the United States so American customers can avoid hefty tariffs. The Canadian retailer is repositioning its supply chain to mitigate the impact of trade policies under the Trump administration. This strategic shift aims to maintain competitive pricing for U.S. shoppers amid rising import costs.

By relocating key operations domestically, SSENSE seeks to bypass tariff-related price increases and strengthen its market position in North America.