The founder of Shook Research explained on Monday why he paid $6 million to Mike Feder, the former top editor of Forbes, who was fired last month after the media outlet learned of the transaction. Mr. Feder, the former chief content officer of Forbes, received the multimillion-dollar payment "in recognition of the services and guidance" he provided to Dan Shook, the founder of Shook Research, including helping him sell the firm last year, Mr. Feder said in a statement to The New York Times. Mr. Feder helped forge a partnership between Forbes and Mr. Shook's firm after the two men met in 2011, Mr. Shook added. Shook Research provides rankings of financial advisers to Forbes, which uses the data to compile some of its popular and lucrative lists."My actions were taken with the best intentions, but ultimately the payment was a mistake," Mr. Feder said. "I deeply regret that this has raised questions about the integrity and independence of Shook Research's rankings."The men "maintained a close connection" since they met, Mr. Shook said. "He provided professional advice and guidance to me. In 2016, Feder helped to facilitate the partnership between Forbes Media and Shook Research.

Later, he provided assistance in connection with my efforts to sell the company."Mr. Shook said he paid Mr. Feder after selling a controlling stake in Shook Research to PPC Enterprises, a private equity firm, last year. Mr. Feder had no immediate comment. In a statement to The Times earlier this month, he called the payment "a gift" and said not disclosing it was a "serious error in judgment."Shook Research said in a statement on Monday that the payment, which was made "immediately following" the sale of the firm to PPC Enterprises last year, was not disclosed to the private equity firm. Shook Research discovered the payment "soon after" Mr. Feder left the firm in June.

Shook Research said that it would take steps to "further strengthen and demonstrate the independence of its rankings." Those steps include commissioning an independent review of the company's governance, creating a new "independence charter" to reaffirm that its rankings cannot be purchased, and providing increased transparency about how it collects data. The company also said it plans to change its brand, a process that was started in February."Shook Research remains focused on providing advisers, their clients and the wealth management profession with a trusted measure of excellence," the statement said. Shook Research said that Mr. Feder was not involved in the rankings. Mr. Feder's statement addresses a mystery that has swirled around Mr. Feder's exit since The Times reported on the payment.

News of the payment landed like a bombshell at Forbes, a 108-year-old business magazine. This week, Forbes journalists pressed executives to investigate by bombarding the magazine's leaders with emails, part of their negotiations for a new union contract. "The revelation of Feder's 'secret payment' is a stain on our reputation," one said. In a statement, Forbes said that it had retained outside counsel to conduct "an independent and careful review of the facts," adding that it was "exploring all appropriate actions to hold Mr. Feder to full account." It called the payment "unacceptable" and inconsistent with its policies.

Forbes' partnership with Shook Research was valuable, in part, because financial advisers who make the list can purchase plaques and logos promoting their inclusion, sometimes for thousands of dollars. That money was split by Forbes and Shook Research. In his statement, Mr. Shook said that his payment to Mr. Feder was not connected to Shook Research's rankings. Mr. Shook said that he would no longer have a role or ownership stake in Shook Research as part of an agreement with PPC Enterprises.

Still, some financial professionals were unnerved.