HeadlinesBriefing favicon HeadlinesBriefing.com

Prada 2 Shatters Comedy Box Office Norms

New York Times Top Stories •
×

"The Devil Wears Prada 2" defied Hollywood expectations by collecting $77 million domestically in its opening weekend, marking the biggest debut for a traditional comedy in 11 years. The film challenged industry assumptions about both older actresses and the viability of old-fashioned workplace comedies in the streaming era.

Disney's 20th Century Studios production drew an audience that was 76% female and 60% aged 35 or older, demographics studios typically undervalue. With a production budget of $100 million plus marketing costs, the film has already amassed a global total of $234 million ($77M domestic, $157M international).

Traditional comedies haven't cracked the Top 20 box office in years, but the sequel reunites Meryl Streep, 76, with Anne Hathaway and Emily Blunt, both 43. Analyst David A. Gross called the debut "sensational," suggesting the film's success could prompt studios to reconsider their ageist approach to casting and comedy production.