Nike's commitment to diversity and inclusion efforts became a target during the Trump administration, stemming from a 26-page memo penned by a political appointee.

This memo, which initiated a civil-rights investigation, outlined a strategy for the White House to challenge and dismantle Diversity, Equity, and Inclusion (DEI) initiatives across various organizations. Nike, known for its public stances on social issues and its own internal DEI programs, found itself at the center of this governmental scrutiny.

The investigation into Nike's practices highlighted the administration's broader agenda to curb DEI efforts, which were viewed by some as divisive or preferential. The memo served as a blueprint for how the White House could leverage federal agencies to scrutinize companies and institutions promoting DEI, marking a significant point of contention between corporate social responsibility and political ideology.