Helen Lewis writes that the New Right now seeks a 1950s‑style gender order, with men as breadwinners and women as homemakers. Figures like Bronze Age Pervert and pastor Doug Wilson fuel the narrative, while Tucker Carlson and the Pentagon echo the call.

The movement taps into nostalgic visions of the Hittite Empire and pre‑19th Amendment America. It gathers support from Trump staff, defense officials, and mainstream media, signaling a shift from fringe to policy‑making circles.

Lewis points to proposals such as the family wage that would favor hiring men and married men, effectively re‑introducing gender‑based hiring. The rhetoric frames feminism as a failure and paints women’s economic roles as hollow.

This ideological push could reshape labor laws, tax incentives, and social security policies, concentrating power in male hands and threatening workplace equality reforms. Policy makers must weigh the movement’s legal and economic implications now.