Natasha Newman-Thomas has taken over as costume designer for HBO's "Euphoria" Season 3, stepping into a role made famous by Heidi Bevins, who departed after publishing the coffee-table book "Euphoria Fashion" in 2023. The show's chaotic, trend-mashing aesthetic helped transform its young cast into fashion icons—Zendaya now sits front row at Louis Vuitton, while Jacob Elordi signed a real-world deal with Bottega Veneta. Newman-Thomas previously worked with creator Sam Levinson on "The Idol" and even has Hollywood credentials of her own, having played the sales assistant who gets her head shaved for $10,000 in "The Wolf of Wall Street."

The third season features a significant time jump, allowing Newman-Thomas to reimagine most characters' wardrobes. Rue (Zendaya) remains the exception—she's still lacing up the same high-top Converse from junior year, stuck in her addiction. Other characters have progressed: Lexi (Maude Apatow) now embraces vintage fashion from environmentally conscious college friends, while Maddy (Alexa Demie) works in PR and sports Jimmy Choo heels and donated Gaultier suits to project success. Nate (Elordi) wears Bottega Veneta on screen—including a $2,900 denim jacket—but Newman-Thomas clarified she contacted the brand directly, unrelated to his personal endorsement deal.

Newman-Thomas sourced a notable Abercrombie & Fitch patched jacket for the opening scene, inspired by Hunter S. Thompson's Gonzo journalist aesthetic. She obtained it through friend Cali DeWitt's Saint Michael brand since authentic versions were "way out of our price range." The designer admitted reading social media comments is difficult—Vogue's Instagram post drew mostly positive reactions, but one negative comment made her consider quitting social media entirely.