Wisconsin State Rep. Francesca Hong, D-Madison, announced her gubernatorial campaign with a progressive platform focused on uplifting the working class through improved childcare, public school funding, small business assistance, and healthcare access. As a chef and former restaurant owner, Hong emphasizes her working-class perspective, telling The Cap Times that "working people... realize the system is rigged and they are ready to fight back."

Hong enters a crowded Democratic primary following Governor Tony Evers' decision not to seek a third term. Other candidates include Lt. Gov. Sara Rodriguez, State Sen. Kelda Roys, Milwaukee County Executive David Crowley, Zachary Roper, and Ryan Strnad. Hong's grassroots campaign rejects corporate PAC money and billionaire funding—a notable stance after $100 million was spent in the 2025 Wisconsin Supreme Court race, with 85% of Americans believing rising campaign costs exclude regular citizens, per Pew Research.

Her progressive energy and community organizing background appeal to younger Democrats frustrated by the party's 2024 performance. WEAC President Peggy Wirtz-Olsen praised Hong as a "Friend of Education" who "backs up her beliefs with advocacy and action." With primaries months away, Hong aims to build a coalition of students and working-class voters for bold, grassroots change in Wisconsin.