BTS returns with 'Arirang' as their discography reshapes global pop business. Since their 2013 debut, the seven-member group has sold over 40 million albums worldwide, with 'Wings' (2016) setting a K-pop sales record in the U.S. with 422,000 units. Their 2018 'Love Yourself: Tear' became the first Korean-language album to debut at No. 1 on the Billboard 200, demonstrating unprecedented market penetration. Billboard 200 entries and 422,000 units highlight their commercial dominance.

The group's U.S. success forced major labels to compete for K-pop rights, altering the industry's landscape. RM's UN speech on self-acceptance amplified their global brand beyond music. BTS Army fandom drove streaming records, with 'Dynamite' becoming their first Hot 100 No. 1. Their 2020 'Be' album, recorded during pandemic lockdowns, became the first Korean-language album to top the Hot 100 with 'Life Goes On'. This market impact extends to merchandise and endorsements, making BTS a $1.7 billion business empire by 2023.