Dynamic pricing has made this year’s World Cup the most expensive in history, forcing Argentine fans to take drastic measures. FIFA’s new model, common in U.S. sports and concerts, has driven ticket costs for popular teams like Argentina $800—double what rival teams’ matches cost. Soledad Aldao, a software developer, spent $700 each on group-stage tickets, more than triple the 2022 price and nearly her monthly salary.

Resale platforms now list final tickets at over $2 million, with FIFA taking a 30% cut.