Apple unveiled its first touch-screen laptop, the Mac Book Pro, at an event in Los Angeles. Newly minted CEO John Ternus introduced the device, which allows finger control similar to an iPhone. This marks a significant shift for Apple after years of maintaining its traditional approach.
The new Mac, the third new product since John Ternus succeeded Tim Cook in September, starts at $2,899 and launches on Nov. 6. It features upgraded chips, microphones, and a brighter, more vivid screen. Apple also highlighted its performance for graphic design, music production, and AI research.
Market data shows touch-screen laptops accounted for 16% of laptop shipments in the first half of the year. Despite the higher price (base model increased $300 to $1,999), analysts say the splashy feature can justify the premium. John Ternus, who helped design Mac screens and led hardware engineering, is rethinking the company's product strategy.
Source: New York Times Top Stories · Summarized by HeadlinesBriefing