Reid Epstein, veteran campaign tracker, released his first public roster of potential 2028 contenders, updating it as candidates test the waters in Iowa. Names range from sitting officials to former governors, offering investors a glimpse of who might command fundraising networks and donor dollars in the next cycle.

Among the most talked‑about possibilities are JD Vance, who has been positioning himself as Donald Trump’s heir, and former Vice President Kamala Harris, whose national profile could either energize or divide Democratic donors. On the Republican side, Florida Governor Ron DeSantis remains a likely entrant, while Texas’ Greg Abbott eyes a first‑time run, signaling potential shifts in immigration‑focused spending.

State leaders such as California’s Gavin Newsom and Illinois’ J.B. Pritzker are also circling the national stage, suggesting that campaign‑finance firms will soon be courting a broader donor pool. The expanding list underscores how early candidate scouting can reshape political‑consulting markets and advertising spend well before primary ballots open.