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Willow Springs Racetrack Launches Costly Upgrade

New York Times Business •
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Deep in the Mojave Desert, Willow Springs International Motorsport Park, the nation's oldest road course dating to 1953, undergoes a costly face-lift. The Huth family sold the track to a joint venture of Cross Harbor Capital Partners and Singer Vehicle Design, aiming to cater to the growing demand from supercar owners. The project mirrors the golf course model of adding clubhouses and condos to generate revenue.

Cross Harbor's Yellowstone Club model, featuring $400,000 initiation fees and capped membership, serves as the blueprint. Singer Vehicle Design, famous for reimagined Porsche 911s priced from $995,000 to $3.5 million, will operate the private Driver's Club. Membership will be capped at 400 members paying a $450,000 initiation fee.

Plans include clubhouse construction and upgrades to five tracks. Despite the upgrades, executives aim to keep the facility accessible to the public alongside the private club amenities. The track features seven courses, including the 2.5-mile Big Willow, known as the fastest in the West.

Source: New York Times Business · Summarized by HeadlinesBriefing