Las Vegas is rebounding from a 7.5% visitor decline in 2025 as March Madness drives record sports betting activity. The city’s casinos and hotels are thriving with $3.3 billion in expected tournament wagers, surpassing last year’s $466 million Nevada total. Circa sportsbook sold out premium booths weeks ahead, with fans paying up to $5,000 for reserved seats. While betting apps expand nationwide, Vegas retains allure through its immersive atmosphere—think giant poolside screens at Circa and communal viewing at South Point Hotel, where buckets of beer cost $20.

Despite rising costs and parking fees deterring some, locals like Nick DeAngelis insist the experience—shouting over games with friends—can’t be replicated at home.