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Toyota's Hiroshi Okuda, who revived the company, dies at 93

New York Times Business •
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Hiroshi Okuda, the former president of Toyota who revitalized the Japanese automaker in the 1990s, has died at the age of 93. Okuda, known for his decisive and disruptive leadership style, took the helm at Toyota in 1995 during a challenging period for the company.

During his tenure, Okuda spearheaded significant changes, including a bold expansion of overseas manufacturing operations. This strategic move helped Toyota better serve global markets and reduce reliance on domestic production.

Perhaps his most enduring legacy is the introduction of the Prius, the world's first mass-produced hybrid electric vehicle. Launched in 1997, the Prius became a groundbreaking innovation in automotive history, anticipating the growing demand for fuel-efficient and environmentally conscious transportation. Okuda's vision and willingness to take risks were instrumental in steering Toyota toward a future of global leadership and technological advancement.