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Daily Money Managers Help Busy Professionals Manage Finances

New York Times Business •
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Daily money managers, typically associated with seniors or the wealthy, are increasingly serving overwhelmed professionals. Life Admin Navigator's Tulsi Vadodaria helped Adriana Gallegos, 46, navigate finances during a divorce by organizing bills, budgets, and legal fees. Vadodaria charges $60-$90 hourly, with costs ranging from hundreds to thousands monthly. Tom Beaujour, an ADHD-afflicted author, avoided utility shutoffs and tax issues through similar services, saving $10,000. Everyday Money Management serves 300 clients, 80% seniors, with $160 hourly fees. Referrals from lawyers and financial advisers drive growth, while standards and insurance protect clients.

Vadodaria emphasizes reducing client shame, stating, 'You have other things you do very well.'.