The Amaury family of Paris owns the Tour de France but refuses to share any of the $170 million in media revenue generated by the race.

Sponsors and riders argue that this resistance is dooming the sport by limiting financial stability for teams and athletes. The family controls the event through their company Amaury Sport Organisation (ASO), which organizes the Tour and other major races.

Critics say the current model concentrates wealth at the top while teams struggle to secure long-term funding. Without revenue sharing, teams rely on volatile sponsorship deals, creating instability that drives talent away from cycling.

The dispute highlights broader tensions in professional cycling's governance. As the sport seeks global growth, stakeholders demand a more equitable distribution of the Tour's massive commercial success.