OpenAI is preparing to introduce advertising on its ChatGPT platform as early as February, according to a report from The Information. The move aims to create a new revenue stream for the Microsoft-backed company as it grapples with soaring costs from training advanced AI models and running large-scale computing infrastructure.

The report, citing people familiar with the matter, states that OpenAI has begun offering chatbot ads to a small group of advertisers on a trial basis. Early ad spending commitments are expected to be limited, with gradual expansion as the company refines the format and pricing model for its future platform.

Ads will initially be sold based on views rather than clicks. OpenAI is working toward a more scalable, self-service advertising system over time. This pivot to monetization reflects the intense financial pressure on leading AI firms, which must balance ambitious research with sustainable business models.