OpenAI forcefully denied rumors that it canceled a Super Bowl ad featuring actor Alexander Skarsgard and a purported AI device called “dime.” Company president Greg Brockman dismissed the claims as “fake news” on X, while communications head Lindsay McCallum Remy called a leaked promotional video “totally fake.” The speculation originated from a since-deleted Reddit post by an alleged employee.

The controversy centers on a metallic, circular device shown in the fabricated video, which bears no relation to OpenAI’s actual Codex AI advertisement that aired during the game. While the company did run a spot highlighting its coding agent, the Reddit hoax falsely suggested a last-minute cancellation of a hardware-focused commercial.

OpenAI confirmed it’s developing an AI device with former Apple designer Jony Ive, though the project remains under wraps. The rebuttal comes as the firm balances marketing its existing tools with protecting unreleased product details. For investors, the incident shows how easily AI-related rumors can gain traction in speculative markets.

Quick Fact: OpenAI's AI device with Jony Ive is planned for a 2026-2027 release.