Moncler shares jumped 11.1% Friday after the Italian luxury brand posted better-than-expected fourth-quarter revenue, driven by strong demand in Asia and the Americas. The company reported 1.291 billion euros in organic net sales for the quarter ended December, surpassing analyst estimates of 1.215 billion euros.

While full-year like-for-like sales contracted 1%, the decline was less severe than the 2.5% analysts had anticipated. Morgan Stanley analysts noted that management expressed confidence about the year ahead, citing good visibility on trends in China, a key luxury market. The results should ease investor concerns about increased competition from both local Chinese brands and European luxury houses expanding into outdoor wear.

Moncler achieved double-digit growth for its Chinese customer base worldwide for the third consecutive year. The company aims to capitalize on "the repatriation of consumption in China" and the shift of spending from Japan to regions like Hainan and Hong Kong. In the U.S., the business saw high-single-digit growth supported by resilient local consumption. The positive results come as Remo Ruffini prepares to step down as CEO, to be succeeded by Bartolomeo Rongone of Bottega Veneta, while remaining as executive chairman to oversee creative direction.