Hyundai Motor shares surged to a record high, briefly jumping 13.4% to 543,000 won, pushing its market value near $68 billion. Investors reacted positively to the company’s expanding focus on artificial intelligence and robotics, particularly its Boston Dynamics unit and autonomous driving projects.

The rally reflects growing confidence in Hyundai’s diversification beyond traditional automaking. As South Korea’s largest automaker, the company is positioning itself to capitalize on long-term AI-driven productivity gains, a strategic shift that aligns with global tech trends and investor appetite for automation.

Investors are watching how effectively Hyundai integrates AI into its core operations and scales its robotics ventures. Analysts expect continued interest if the company meets performance milestones, especially in physical AI and humanoid robotics, areas drawing global attention and capital.