B2B fintech DriveWealth will embed regulated prediction markets from partner Kalshi into its global Brokerage-as-a-Service platform, CEO Naureen Hassan confirmed. The integration allows DriveWealth's partners to offer event contracts on elections, economics, and sports alongside equities and ETFs. This move targets retail and digital-first investors seeking event-driven tools for macro views and risk management within a single interface.

Hassan stressed that regulatory standards are non-negotiable, with availability varying by jurisdiction. DriveWealth operates across five continents, including the U.S., EU, U.K., Brazil, South Korea, Australia, and New Zealand. The company will handle connectivity, execution, custody, clearing, and compliance as partners secure local permissions. Technical and regulatory work is ongoing, with launch timing tied to approval milestones.

The core objective is a unified investing experience where users trade event contracts with the same cash balance as stocks, avoiding separate apps. Hassan explained this shifts prediction markets from a high-event niche to a daily-use utility. By hedging against economic releases or political outcomes, investors could mitigate portfolio volatility. The specific range of markets will depend on each jurisdiction's rules and partner needs.

This integration positions prediction markets as a standard risk management tool rather than a niche product. DriveWealth's API-first approach lets partners seamlessly add these contracts to existing offerings, meeting demand for digital fluency and real-time optionality in modern trading platforms.