U.S. stock futures traded largely unchanged Tuesday morning as investors digested a wave of corporate earnings and retail sales data. Coca-Cola shares fell 3.8% after the beverage giant reported fourth-quarter revenues that missed analyst expectations, with weaker pricing offsetting volume gains. The soft drinks company's 2% revenue growth fell short of consensus estimates, raising concerns about pricing power in a competitive market.

Harley-Davidson stock plunged 12% following a wider fourth-quarter loss, hurt by declining consumer spending on recreational vehicles. The motorcycle manufacturer's results reflect broader challenges in the discretionary goods sector as economic uncertainty weighs on consumer confidence. Meanwhile, Spotify shares soared 10% after the streaming giant forecast first-quarter earnings above expectations, demonstrating its ability to attract new users despite recent price increases.

Under Armour shares dropped 5.7% after Citi downgraded the sportswear retailer to 'sell' from 'neutral,' warning that the company's North American turnaround faces mounting pressure. The analyst noted that risks are skewed to the downside as the company struggles to regain market share in a highly competitive athletic apparel market. These premarket moves highlight the divergent fortunes of consumer-facing companies as they navigate a challenging economic environment.