Adidas’ Supervisory Board voted to keep CEO Bjørn Gulden in charge until Dec. 31, 2030. Gulden, who took the helm on Jan. 1, 2023, is credited with steering a three‑year turnaround that restored operational discipline and lifted earnings despite a tough market. Chairman Thomas Rabe said the extension secures the leadership that delivered quality growth and positions the brand for sustained global expansion.

At the same meeting, the board prolonged Michelle Robertson’s mandate as global head of HR and culture through Dec. 31, 2031, citing her role in modernising talent development and workplace flexibility. It also proposed re‑electing investor Nassef Sawiris for another three years and naming him chairman after Rabe’s term ends, reflecting his long‑term stake via NNS. New member Mathias Döpfner, Axel Springer CEO, joins the board.

Continuity at the top reassures shareholders that the strategic plan that revived margins will stay on course, while fresh board talent brings digital‑media expertise that could accelerate Adidas’ e‑commerce push. The dual extensions also signal confidence in the company’s cultural overhaul, a factor investors watch when assessing long‑term valuation. The moves lock in leadership through the next fiscal cycle.