Sheetal Lalwani, co-founder of Juspay, discusses the company’s founding in 2012 to reduce friction in India’s digital payments, where two-factor authentication caused high failure rates—initially one in two transactions failed. Juspay built a reliable payment layer for merchants, boosting conversion rates to 70-80% depending on industry. The company processes over 300 million transactions daily and has expanded globally, rewriting its platform as open-source to build trust.

Offices now operate in Singapore, Dublin, São Paulo, and San Francisco. Beyond payments, Juspay has developed Namma Yatri, an open-network mobility app, and is building an organisational AI operating system—sovereign, air-gapped, and deployed on client servers to keep data and intelligence within the organisation.