The Financial Times is introducing new subscription tiers, including a limited-time trial offer, to adapt to evolving digital news consumption patterns. Trial period now starts at just €1 for four weeks before standard rates apply, reflecting a strategy to attract price-sensitive readers. Standard Digital access remains at €45 monthly, while the FT Digital Edition offers full print replica access for €42.99 quarterly. These changes aim to retain subscribers in a competitive market where free content abounds. The move underscores the FT's focus on monetizing high-value journalism through flexible pricing models.