Financial Times rolls out a tiered digital offering aimed at casual readers and institutions. New users can start with a €1 trial for four weeks, after which the standard plan costs €69 per month. The model promises unrestricted access across devices, positioning the FT as a go‑to source for market analysis.

The entry‑level plan, dubbed Standard Digital, charges €45 monthly, with a 20% discount for annual payment. A mid‑tier Essential subscription sits at €49 for three months, delivering full‑edition coverage but excluding the FT app and ft.com. These price points reflect the publisher’s strategy to monetize premium journalism while retaining flexibility.

Corporate packages bundle digital access with exclusive features, targeting organisations that need multiple licences and bespoke content. Over a million readers already pay for FT content, a metric the paper cites to justify its premium positioning in a crowded digital news market.

By segmenting its audience and offering a low‑cost entry point, the FT aims to convert trial users into long‑term subscribers, reinforcing revenue streams amid declining print circulation.