Nigel Farage earned £270,000 in May 2026 from Direct Bullion for 12 hours of work promoting gold bullion, yet his social media videos averaged fewer than 900 views and just eight likes. The Reform UK leader had previously been paid £135,000 in October 2025 for the same arrangement, bringing his total declared earnings from the company to £685,000 since December 2024. Across 25 videos published since early 2025, Direct Bullion's content featuring Farage accumulated just over 21,300 views, calculating to nearly £19 per view.

The marketing campaign has drawn criticism from tax experts who question Farage's investment advice. In one video urging viewers to 'STOP the Government Taking More of Your Money,' he promoted capital gains tax strategies on gold investments. Tax advisor Dan Neidle refuted such claims, noting Royal Mint coins aren't charged capital gains tax but also can't claim loss relief, with storage costs likely exceeding any tax advantage. Neidle challenged why Farage would 'peddle himself to give supporters bad investment advice.'

Farage's payments come amid broader scrutiny of his outside earnings, including a £5mn undeclared gift from crypto billionaire Christopher Harborne. Direct Bullion's CEO Paul Withers claimed Farage's role brought in 'lots of customers' beyond expectations, citing a five-star review from one client. The company's profit rose to £2.7mn in 2025, while Farage's party leads UK polls with over 25% support. Marketing expert Djanan Kasumovic called Farage's fees 'difficult to justify' based on engagement metrics alone.