Canada Soccer chief Kevin Blue says the 2026 World Cup has sparked “unprecedented” interest nationwide, as the tournament opens with 13 matches split between Toronto and Vancouver. Former Olympic kayaker and sport minister Adam van Koeverden echoes the sentiment, noting soccer’s role in reflecting Canada’s multicultural fabric. Officials hope the buzz converts into sustained grassroots growth.

The budget officer estimates the event will cost C$1.07 bn, with the federal government covering C$473 mn and provinces and municipalities bearing the rest. Each match averages C$82 mn in spending, matching hosts, while geographer David Roberts calls the venture a “perfect storm” of ticket prices and headwinds. Provincial analysis projects a C$1 bn‑C$1.2 bn boost to Toronto and Vancouver’s GDP, yet researchers warn outlay may not yield a windfall.

Hotel occupancy fell short of expectations after FIFA cancelled bookings, leaving rooms vacant and prompting a shift to Airbnb. Restaurants near the stadiums report foot traffic, while Canada Soccer urges clubs to convert the surge in registrations into player, coach and referee growth. The surge in registrations has already lifted youth enrollment in local clubs, giving officials a measurable metric of the tournament’s grassroots impact.