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Trump, Kimmel clash fuels culture‑war tactics and advertiser risk

Financial Times Companies •
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Donald Trump reacted to a joke by Jimmy Kimmel at the White House Correspondents’ Dinner, demanding the comedian be fired by Disney and ABC. The president posted on Truth Social, citing “despicable call to violence,” while Melania Trump called the joke hate. The outburst revives Trump’s earlier warnings about “cancel culture” as a political weapon.

Within hours the FCC announced a premature review of ABC’s broadcast licence, referencing Disney’s diversity and inclusion policies. FCC chair Brendan Carr, who wears a Trump pin, insisted the probe is unrelated to the Kimmel controversy. Conservative voices like Megyn Kelly and Michael Knowles publicly wrestled with free‑speech principles, some urging the network to fire Kimmel despite their own anti‑censorship histories.

On the left, a segment of progressive users on X quickly labeled the assassination attempt a “staged” plot, echoing a Manhattan Institute poll that found 46 % of Democrats suspect Trump’s supporters engineered the earlier Pennsylvania shooting. This reciprocal adoption of each side’s discredited tactics fuels a culture‑war feedback loop, eroding advertiser confidence in network programming and prompting brands to reassess sponsorships tied to politically volatile content.