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MLS Commissioner Don Garber: World Cup Rocket Fuel for US Soccer

Financial Times Companies •
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MLS Commissioner Don Garber says the 2026 World Cup has been "rocket fuel" for soccer in the US, with games connecting hardcore fans and broader audiences. The tournament over-delivered on expectations with spectacular matches, higher ratings, and social media buzz since the opening game in Mexico City.

Garber acknowledges player development challenges, including pay-to-play costs and access barriers. He notes systemic changes by US Soccer, MLS, and NWSL take a generation, referencing the "US Way" strategy aligning professional and recreational levels. Despite the US team's 4-1 loss to Belgium, he remains proud of the team and coach Mauricio Pochettino.

Looking ahead, Garber highlights eight years of preparation: seven expansion teams, nine stadiums, roster rule changes, and Lionel Messi choosing Inter Miami. Post-World Cup, MLS will leverage 45 league players who represented national teams, offer "First Match on Us" free tickets at 22 clubs, and stage six games during the tournament. New signings include Robert Lewandowski at Chicago Fire and Antoine Griezmann, as the 30-team league pursues global competitiveness through its "MLS 3.0" calendar alignment.