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Meta Tests AI Boss to Scale Zuckerberg’s Presence

Financial Times Companies •
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Meta is piloting an animated AI copy of its chief executive to field employee questions, a move that could reshape how executives manage large teams. The virtual assistant, trained on Zuckerberg’s style, aims to deliver instant, consistent replies to the 79,000‑strong workforce.

The experiment follows the company’s push for employees to adopt AI tools for greater efficiency. By outsourcing routine interactions to a bot, Zuckerberg signals that human time can be reallocated to strategic work, while still projecting a presence that feels personal.

Critics warn that delegating core leadership responsibilities to AI risks eroding direct communication and could set a precedent for remote decision‑making. If the bot gains traction, companies may follow suit, prioritizing automation over face‑to‑face engagement.

Ultimately, Meta’s initiative illustrates a broader trend: executives using AI to extend influence without expanding physical presence, a shift that could alter boardroom dynamics and employee expectations alike.