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German Automakers Slash 100,000 Jobs Amid Chinese Market Surge

Financial Times Companies •
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German automakers face a historic downsizing as Chinese competitors surge across Europe. Analysts warn the influx of models from firms like BYD could permanently erode the backbone of the EU’s largest economy. In response, Volkswagen, BMW and Mercedes‑Benz have launched the most aggressive restructuring plans in decades in recent years.

Volkswagen plans to trim its workforce by up to 100,000 employees over the next decade, a move that would add to the 50,000 jobs already slated for cut by 2030. The German giant will also shutter four production sites in Germany, further shrinking its domestic footprint for the long term.

BMIW, which owns Mini, announced a €1bn restructuring cost estimate that could slash up to 10,000 jobs and cut European output by 15%. Mercedes‑Benz has halted summer bonuses to tighten costs, with 5,500 staff already taking voluntary redundancy under its current programme during the cost cutting drive across the industry.

The shrinking German auto sector signals a broader shift in European manufacturing. As Chinese brands gain over 10% market share for the first time, unions face mounting pressure, while the EU economy risks losing a key export engine. The result is a permanent contraction of the industry’s domestic base today.