Financial Times has introduced a tiered subscription model aimed at readers seeking AI‑focused reporting. The entry‑level plan starts at €5.49 per month, delivering a curated selection of eight articles daily, while higher tiers unlock full‑site access and expert analysis. By segmenting its audience, the FT hopes to capture both casual followers and corporate decision‑makers.

Mid‑range subscribers pay €45 monthly for essential digital content, with an annual discount that incentivises longer commitments. Premium members, at €69 per month, receive unrestricted access plus exclusive newsletters and industry insights. This pricing structure mirrors broader media trends where publishers monetize niche expertise amid declining ad revenues.

Analysts see the move as a test of willingness to pay for specialized AI journalism, a sector that has attracted venture capital but still battles credibility concerns. If the FT sustains subscriber growth, it could pressure rivals to adopt similar paywalls, reshaping revenue expectations for business‑focused news outlets.