A record share of earnings calls – one in 10 – now mention extreme heat, drought or wildfires as European firms reckon with the summer’s impact.

Manufacturers report higher demand for pools, air‑conditioning, sun cream, groundwater pumps and generators. Groupe SEB said fans sold 30 % more in June, while Beiersdorf logged its biggest month ever in sun‑protective sales, and the Spanish pool maker Fluidra calls its products a climate refuge.

Several firms are shifting operations: Beijer Ref is winning in new Central European markets; Greggs’ iced‑drink line steadied sales; Heijmans considers a hot‑weather leave policy; Clariane plans a €10 m air‑conditioning upgrade after a 15 % rise in short stays.

Views diverge on whether this summer signals a new normal. KSB’s 35 °C‑driven surge in orders, Timmermann’s “new era” warning, and Engie’s tipping‑point claim contrast with H&M’s neutral long‑term view and Ryanair’s insistence that one hot summer will not alter travel patterns.