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Dubai Tourism Crisis: Hotels Slash Rates as Iranian Missiles Hit

Financial Times Companies •
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Dubai's luxury hotels are reeling from Iranian missile strikes, with occupancy rates plummeting to just 16 percent from seasonal peaks of 90 percent. The One&Only Royal Mirage has closed buildings to guests while offering discounts to UAE residents. Across the city, hotels are shutting floors, slashing staff costs, and allowing guests to use room fees for free meals and drinks.

More than 2,000 missiles and drones have targeted Emirati sites since the conflict began, hitting hotels like Fairmont The Palm and disrupting airport operations. April and May rates have fallen over 11 percent compared to pre-conflict levels. Kerzner, the Royal Mirage's operator, says routine closures during low occupancy periods allow for maintenance and efficiency.

While civil aviation resumes to repatriate tourists, Dubai officials hope the external nature of the threat will enable faster recovery than domestic terror incidents in other destinations. The city's flexible labor market allows companies to preserve cash through layoffs and unpaid leave, though migrant workers face financial vulnerability. Industry experts predict a rebound from September, potentially targeting less wealthy travelers as ultra-rich Western visitors may take longer to return.