Bvlgari CEO Laura Burdese, speaking at Geneva Watch Days 2026, outlined the brand's distinct event strategy: Geneva Watch Days targets collectors, Watches and Wonders serves retailers, and LVMH Watch Week addresses press. At this year's event, Bvlgari unveiled titanium models including the Octo Finissimo Dazzle with a black pixel design, a Bvlgari Titanio chronograph and GMT, and limited-edition Octo Finissimo Dual Time models co-created with independent watchmaker Vianney Halter in gold and titanium. Burdese emphasized Bvlgari's long history with titanium, dating to the 2005 Diagono Titanium, framing new launches as continuity rather than trend-chasing. "We don't have this anxiety to keep on launching things," she said, citing "solid healthy growth" from iconic lines like Serpenti Tubogas and Serpenti Seduttori, which are currently out of stock globally.

Production capacity has expanded via a 33,000 sq m jewellery factory in Valenza, Italy (opened April 2025, doubling capacity by 2029) and a 30% floorspace increase at its Swiss watchmaking workshop in Saignelégier (2024). Parent company LVMH reported 2% organic revenue growth in H1 2026, with jewellery outperforming watches.