Tim Campbell, Baillie Gifford’s chief executive since last year, is leading a strategic overhaul. The Edinburgh-based asset manager’s assets have fallen from a £336bn peak to about £210bn, pressured by the rise of passive investing and a downturn in growth stocks. Campbell sees this shift as a major opportunity.

Founded in 1908, the firm is refocusing on new areas like active ETFs and private markets. Campbell aims to court wealth managers and global institutions, opening a Singapore office in 2024. He acknowledges past challenges, including activist campaigns and fund scrutiny, while cutting nearly 50 jobs to streamline operations.

Campbell’s leadership style emphasizes clear communication and a human touch, especially during change. He believes exceptional research is vital for a thriving business in a market where passives control over 50% of assets. The restructuring aims to ensure Baillie Gifford’s relevance for the next decade.