Zabka Group SA, Poland's dominant convenience store chain, is preparing to expand across Europe under its incoming chief executive. The retailer aims to build a continental presence rivaling chains like 7-Eleven, marking a significant strategic shift from its Poland-focused roots. The move positions Zabka to compete in a fragmented European market where convenience retail is growing rapidly.

The incoming CEO's ambition to create a pan-European convenience store network reflects the company's confidence in its Polish success model. Zabka has spent decades perfecting its approach in Poland, where it operates thousands of stores and holds a leading market position. Bringing that formula to other European countries could reshape the competitive landscape.

The expansion plan targets a market opportunity: European convenience retail remains highly fragmented, with few truly pan-European players. Zabka's established supply chains, store formats, and brand recognition provide a foundation for growth that many competitors lack. The strategy signals intent to become the dominant convenience store brand across the continent.