Telemundo, the Spanish‑language arm of Comcast, is gearing up to broadcast the 2026 FIFA World Cup across 104 matches, aiming to draw record viewership. The network plans 24‑hour coverage from 7 a.m. to 1 a.m. daily, leveraging affiliate stations and NBC’s Peacock streaming service. Broadcasters expect to pull in fans from 16 U.S. cities for soccer.

Fox Corp., holding English‑language rights, plans to air 70 matches on its broadcast network and 34 on FS1, while all 104 games will stream via the new Fox One platform at $20 a month. The company targets a cumulative audience of 150 million viewers, buoyed by the U.S. team's presence and legacy soccer fans and viewers.

Both networks aim to capitalize on the expanded 48‑team tournament, which now hosts 104 matches across the U.S., Canada, and Mexico. With Peacock charging $8 a month and Fox One at $20, advertisers are eager; Telemundo has already sold out its ad inventory, while Fox seeks to monetize through premium streaming subscriptions for international viewers.

The tournament’s U.S. hosting status is expected to lift domestic viewership, yet soccer remains niche compared to other sports; only 13% of online adults usually watch World Cup games in the U.S., versus nearly half in the UK. Still, the combined reach of Telemundo, Fox, and their streaming arms could redefine sports advertising dollars today.