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Strategy Inc. pours $2.54B into Bitcoin, biggest buy since 2024

Bloomberg Markets •
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Strategy Inc., the crypto‑treasury firm founded by former MicroStrategy CEO Michael Saylor, snapped up $2.54 billion of Bitcoin over the past week. The purchase dwarfs the company’s recent buying pace and marks its biggest single‑day inflow since November 2024. Analysts see the move as a vote of confidence in the digital‑currency market amid volatile price swings. The deal also reflects Saylor’s long‑standing advocacy for Bitcoin as a hedge against inflation.

The acquisition pushes Strategy’s on‑balance‑sheet Bitcoin holdings well above the $10 billion threshold, a level that historically signals a firm’s willingness to hedge cash reserves with crypto assets. Investors watch such allocations closely, because large‑scale purchases can tighten supply and exert upward pressure on Bitcoin’s price, especially when institutional demand is scarce. Such a scale of commitment is rare among non‑mining corporations and may influence peer strategies.

By committing fresh capital at a time when many firms are trimming exposure, Strategy Inc. sends a clear message to the market: Bitcoin remains a viable store of value for corporate treasuries. The trade underscores the growing normalization of crypto assets in traditional balance sheets, reinforcing the digital currency’s role as a strategic reserve. The purchase boosts Strategy’s credibility with investors seeking exposure to crypto.