On Holdings shares fell Tuesday after the company's sales outlook disappointed investors. The athletic footwear and apparel maker reported its worst trading day since August, with shares dropping sharply despite strong demand signals from CEO Martin Hoffmann. Hoffmann told Bloomberg that On Holdings remains the 'hottest brand out there' with 'incredible demand across Asia.'

The CEO's upbeat assessment came during an interview on 'The Close' with Romaine Bostick, where he discussed the company's growth trajectory. While On Holdings missed sales estimates, Hoffmann emphasized the brand's momentum through product innovation and celebrity partnerships. The company's Asia-Pacific region showed particularly strong performance, though specific figures weren't disclosed.

This sales miss follows a period of rapid expansion for the Swiss company, which has been gaining market share against established athletic brands. The disconnect between the CEO's optimism and investor reaction highlights the challenges facing growth companies in meeting Wall Street's high expectations.