In the last decade, the New York Times has remade itself many times through acquisitions like The Athletic, Wirecutter, and Wordle, and by navigating the evolving digital and AI‑driven landscape. Its video operation has grown exponentially, and AI tools have been used in reporting, notably in pieces on the Epstein Files. At the same time, the company is suing OpenAI and Perplexity for copyright infringement.

We spoke with Meredith Kopit Levien, the CEO and president of the New York Times Company, about running a media business that sees news as a driver, not a loss leader. She explained the NYT’s evolving bundle strategy, talent retention, the new video pivot, and the ideal set‑set-up for AI companies and media properties to coexist.

The conversation highlighted how the Times balances innovation with legacy, using AI to streamline production while protecting creative rights. It also underscored the importance of strategic bundling and cross‑platform presence to stay competitive in a rapidly changing media ecosystem.

The lawsuit against OpenAI and Perplexity reflects a broader industry push to safeguard intellectual property as generative AI becomes mainstream. Meanwhile, recent acquisitions like The Athletic and Wirecutter expand the Times’ digital footprint, positioning it to capture niche audiences and diversify revenue streams.